The continued failure of boxing, as a sport, to clean up its act and produce consistently credible contests across the weight divisions has created a gap in the market that is being filled by UFC and other Mixed Martial Arts disciplines.
From humble American beginnings in 1993, the Ultimate Fighting Championship has grown into a global media monster, with fights shown in 150 countries around the world.
Male (and later female) fighters combine aspects of boxing, karate, judo and a number of other martial arts to take part in brutal and often bloody bouts within a cage.
Opponents initially damned UFC as 'human cock-fighting' and over the years the sport has evolved to lessen the extreme brutality prominent in its early development.
The changes have worked and the sport is now a mainstream, highly commercial enterprise.
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