'The noble art', 'sweet science' or just two men (and these days women) beating the living daylights out of each other, in a ring, for our entertainment.
Love it or loathe it, boxing is pure, brutal, skilful and primal. It's often breathtaking, sometimes controversial and never, ever boring.
In a ring, there's no place to hide. The rewards can be huge, the punishment harsh, the emotions raw and the end only ever one big punch away. Boxing has it all.
And it has produced one of the world's, let alone sport's, biggest figures – the legend that is Muhammad Ali.
We've got some fantastic framed photo display sets signed by Ali – part of a collection of 100% authentic autographed prints and boxing gloves featuring some of the sport's biggest names, including Ricky Hatton and Marvelous Marvin Hagler.